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AQUALIFE NEWS



Global environment award to Aqualife

Aqualife’s patent takes home international environment award as winner of the WPO Global Sustainable Packaging Award 2008

The award was granted to Aqualife A/S and rotational moulder Promens on 1st July 2009 at a ceremony in Mexico City. The award was given for the development of the patented Aqualife seafood transportation system.

The Aqualife solution has earned its recognition mainly because it effectively converts air freight to ocean freight reducing C02 emissions with up to 90%. Because shellfish has to be kept alive if served fresh, tens of thousands of live seafood is every year air freighting around the world resulting in significant C02 emissions.

Since 1970, the World Packaging Organisation has awarded new packaging solutions from around the world. For the 2008 awards, 224 packaging solutions from 32 countries were entered for the finals; three of these were honoured with the prestigious title President’s Award and two were recognised with a special Sustainable Packaging Award.

The WPO awards
The international recognition began when the Aqualife system won the Nordic Scanstar Innovative Packaging Award 2008 and took silver in the Dutch Innovation Awards. These prominent awards paved the way to the international WPO WorldStar competition.

Besides receiving the WPO WorldStar 2008 award, a panel of expert WPO judges recently nominated the Aqualife tank in the category of “best-of-the-best” President’s Award, which now has resulted in the winning entry of the prestigious WPO WorldStar Sustainable Packaging Award 2009.

Ahead of the special sustainability prize, the World Packaging Organisation has announced that sustainability continues to be a major global initiative, and the packaging industry and all the stakeholders are continually working towards achieving success in the social, environmental and commercial areas of the initiative. Features like ease of handling, recyclability, reduction of carbon footprint, preservation of contents and ingenuity of construction have been included in the consideration.

Closing the logistical gap
Up until now only luxury foods such as lobsters and crabs have been cost-efficient to air freight over longer distances. With the Aqualife tank this gap can almost be closed due to the lower freight rate and the fact that the system keeps the shellfish alive in their own environment right up until the moment of consumption.

Claus Joergensen, Promens explains: “Shipping live shellfish by ocean freight rather than airfreight reduces costs and the CO2 emission is 30 times less than with air freight. Besides the obvious benefits regarding increased animal welfare and hazard management within the Aqualife system, we are proud to say that we have participated in creating this product which provides the seafood industry with a global reach in an unbroken supply chain”.